[...] “Well, we have this audience that comes to our Coudal.com site all the time, and they must be like us, if they read the things we put up. If we can find a way make, create, sell things that we need, then this audience might need it too.” [...]

Im ingesamt sehr inspirierenden Interview geht er auch auf die Entstehung der Marke “Field Notes” ein:

[...] Then we built Field Notes. Our friend Aaron Draplin in Portland had a goofy idea for this little notebook. We thought it was less than goofy, and we made a deal together and created the notebook. Now it’s in a hundred stores and we sell hundreds of orders every day online. The thing that’s cool about Field Notes is it appeals to a rifle-toting budweiser-drinking mammal killer, AND a coffee-swilling fedora-wearing pretentious Brooklyn hipster. It has a totally universal appeal. [...]

Fazit: lesenswertes Interview mit einem Macher. Unglaublich, mit was sich Coudal Partners alles beschäftigt. Das haben auch die Interviewer erkannt:

[...] Coudal really does seem to do everything. You have the ad model, you have physical products, you have a consultancy… [...]

Hier ein Screenshot der Seite Design Glut, die das Interview mit Jim Coudal geführt hat.

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